A success story itc e choupal is a continuously evolving platform, embracing new products, technologies and services in tune with the changing needs of rural india, serving agricultural communities as both producers and consumers. An ict based traceability mechanism for solving indian shrimp exportoriented problems the details about the aqua choupal model of the indian tobacco. Jun 27, 2019 to the uninitiated, an itc e choupal is an internet echoupzl in the home of a fellow villager. Apr 05, 2020 this book excerpt outlines how saucy, edgy fastrack was conceived out of the titan stable and evolved into ict the echoupal model creates a significant twoway multidimensional channel, which can efficiently carry products and services into and out of rural india, while recovering the associated costs through agrisourcing led efficiencies, the company states. The phenomenal success of e choupal is due to managerial vision, innovative business model, relevant training, execution excellence and larger development goals. Itc case study business model itc marketing strategy. Itcs rural networking project 2 the echoupal system was introduced by itc in june 2000. Itc also initiated the choupal business model, the echoupal ii. The business model a pure trading model does not require much capital investment. The itc e choupal initiative is a powerful illustration of a unique and innovative model that delivers significant societal value by cocreating rural markets with echouupal. The echoupal model has been specifically designed to tackle the challenges posed by the unique features of indian agriculture, characterized by fragmented. Launched in june 2000, echoupal has already become the largest initiative among all internetbased interventions in villages of india. To the uninitiated, an itc echoupal is an internet echoupzl in the home of a fellow villager. If he decides to sell to the itc hub, the sanchalak gives him a note which includes his name, village, particulars of the quality assessment, approximate quantity and conditional price.
The echoupal model demonstrates that a large corporation can play a major. This case looked at the cost benefit factor of e choupal model in rural india from socioeconomic perspective since it is being projected as one of the models of rural empowerment. This case looked at the cost benefit factor of echoupal model in rural india from socioeconomic perspective since it is being projected as one of the models of rural empowerment. Rural egovernance model and lts impact on decisionmaking. The echoupal model creates a significant twoway multidimensional channel, which can efficiently carry products and services into and out of rural india, while. It for change case study echoupal an initiative of itc. Last month, i met with sivakumar surampudi, a 22 year itc veteran, architect of echoupal, and head of their agro business division abd at his office in hyderabad. Pdf the itc echoupal initiative case analysis by group.
Scribd is the worlds largest social reading and publishing site. Itc echoupal ecosystem the itc echoupal initiative is a powerful illustration of a unique and innovative model that delivers significant societal value by cocreating rural markets with local. The case study explains how itc is using information and communication technologies icts to identify solutions to export oriented problems of the indian shrimps, by keeping track of the entire supply chain including quality and origins of the shrimps. What connects a corporate giant, farmers and we the consumer. The itc group which was one of indias foremost private sectors saw the need to address these inefficiencies and therefore gave birth to a system called the echoupal. May 21, 2019 choupal saagar app is your companion to know promotions, offers, celebrations, contests, activities, fresh arrivals, etc.
Itc limited adopted a flexible project management approach called roll out, fix it and scale up to deal with uncertainties in a pioneering model. On the anvil are plans to channelise other services related to microcredit, health and education through the same echoupal infrastructure. The international business division ibd, which was the agricultural division of itc, was lagging. Jan 17, 2019 on the anvil are plans to channelise other services related to microcredit, health and education through the same echoupal infrastructure. Abstract in hindi an indian language spoken in most parts of northern and central india, a choupal is a village gathering place. E choupals have been very successful in states like madhyapradesh and maharastra. Mar 26, 2020 echoupal itc pdf inspired by its mission to create enduring value for the nation and its stakeholders, itc has developed an integrated rural development programme that. Itc echoupal case study pdf beginning in, itc set up a network of ict kiosks around the country, called echoupal an open meeting place in a village. Itc limited adopted a flexible project and manage the costs. Choupal saagar app is your companion to know promotions, offers, celebrations, contests, activities, fresh arrivals, etc. Itc echoupal ecosystem the itc echoupal initiative is a powerful illustration of a unique and innovative model that delivers significant societal value by cocreating rural markets with local communities. The programme is a 360degree intervention that enables comprehensive development of the rural ecosystem through information.
The itc e choupal initiative case analysis by group 7. What was itcs motivation for creating the echoupal. This book excerpt outlines how saucy, edgy fastrack was conceived out of the titan stable and evolved into ict the echoupal model creates a significant twoway multidimensional channel, which can efficiently carry products and services into and out of rural india, while recovering the associated costs through agrisourcing led efficiencies, the company states. The echoupal initiativewhereby a choupal is equipped with a computer and internet connectivityis the brainchild of a. The name of the company was the imperial tobacco company. Itc limited swot analysis top itc limited competitors. Agricultural marketing in india ecommerce in india. Itc s agri business division, one of indias largest exporters of agricultural commodities, has conceived e choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis. Choupal haat connecting rural india the choupal haat is a unique platform developed through echoupal for active engagement with the rural audience in an exciting, accessible and pullbased environment. This networking with the farming community has enabled itc to build a highly cost effective procurement system. A choupal was converted into an echoupal by setting up a computer and internet connectivity. Itcs echoupal initiative ravi anupindi michigan business school, university of michigan itc group is a large diversified company with interests in tobacco, hospitality industry, and more recently in consumer goods.
Itc limited is one of the leading brands in the fmcg sector. This book excerpt outlines how saucy, edgy fastrack was conceived out of the titan stable and evolved into ict the e choupal model creates a significant twoway multidimensional channel, which can efficiently carry products and services into and out of rural india, while recovering the associated costs through agrisourcing led efficiencies, the company states. Sep 20, 2011 itcs echoupal model to increase farmer revenue and its own bottomline editors note. The e choupal model, in contrast, has required that itc make significant investments to create and maintain its own it network in rural india and to identify and train a local farmer to manage each e choupal. Itc echoupal ppt final free download as powerpoint presentation. Itc echoupal rural indias largest internetbased intervention. Rural marketing echoupal model of itc submitted to. Aug 12, 2019 itc echoupal, agricultural exporters india itc abd, corporate social responsibility in india. E choupal itc pdf inspired by its mission to create enduring value for the nation and its stakeholders, itc has developed an integrated rural development programme that. Choupal pradarshan khet csr initiative through itc e choupal 53. The haat provides an opportunity to closely interact with and understand the needs of the target audience and offer solutions through an ecosystem of itc and its multiple partners.
Although rural india suffers from a weak ict infrastructure and poor literacy. Apr 09, 20 to conduct this assessment, four telecentre projects were examined. An innovative model embedded with social goals, the itc echoupal empowers farmers and hopes to trigger higher productivity and income through a host of services related to knowhow, best practices, timely and relevant weather information, a transparent discovery of prices, access to quality agriinputs at competitive prices and so on. Itc was started on 24 august 1910 in calcutta now kolkata. The itc echoupal initiative is a powerful example of a business model that delivers largescale societal value by cocreating rural markets with local communities. The echoupal model also shows the key role of information technology provided and maintained by a corporation, but used by local farmersin helping bring about transparency, increased access to information and rural transformation, critical factors in the apparent success of the. The itc, on implementing the e choupal sought to improve the supply distribution chain by payment method and all in all, eliminate the inefficiencies that the mandis system posed. The model is centered on a network of echoupals that serve both as a social gathering place for exchange of information and an ecommerce hub. Itcs echoupal model to increase farmer revenue and its own bottomline editors note. Implementation pradarshan kheth choupal programme aims to enhance the model and actors. Lintas media arm, echoupal join to launch bharat barometer blonnet. The details about the aqua choupal model of the indian tobacco company itc are presented in this paper. Indian tobacco company itc limited came out with echoupals model to the rural areas of india which makes an implicit agreements with some farmers.
Information, efficiency, and sustainability in indian agricultural markets. The itc e choupal ict is a powerful example of a business model that delivers largescale societal value by cocreating rural markets with local communities. Launched in june 2000, e choupal has already become the largest initiative among all internetbased interventions in villages of india. The echoupal initiative directly links the rural farmers with the company for the. Sep 18, 2019 the itc e choupal initiative is a powerful example of a business model that delivers largescale societal value by cocreating rural markets with local communities. The itc echoupal ict is a powerful example of a business model that delivers largescale societal value by cocreating rural markets with local communities. Jan 09, 2020 itc holds out mall hope for villagers the telegraph. A local farmer acting as a sanchalak coordinator runs the village e choupal, and the computer usually is located in the sanchalaks home. The purpose is to inform and empower them and, as a result, to improve the quality of agricultural goods and the quality of life for farmers. Oct 10, 2019 e choupal itc pdf inspired by its mission to create enduring value for the nation and its stakeholders, itc has developed an integrated rural development programme that.
The echoupal model has been specifically designed to tackle the challenges posed by the unique features of indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others. This case looked at the cost benefit factor of echoupal model in rural india from socioeconomic perspective since it is being. Only initiative to attempt to combine services and an effective business model successfully designed to address the issues such as. A success story itc echoupal is a continuously evolving platform, embracing new products, technologies and services in tune with the changing needs of rural india, serving agricultural communities as both producers and consumers. The itc echoupal initiative is a powerful illustration of a unique and innovative model that delivers significant societal value by cocreating rural markets with echouupal. The echoupal initiative, whereby a choupal is equipped with a computer and internet connectivity, is. Itcs echoupal model to increase farmer revenue and its own. Rural egovernance model and lts impact on decisionmaking process in agriculture. The e choupal initiativewhereby a choupal is equipped with a computer and internet connectivityis the brainchild of a large.
Has plans to expand into uttar pradesh and maharashtra. Itc choupal saagar in itarsi is a top company in the category supermarkets, also known for. To the uninitiated, an itc echoupal is an internet kiosk in the home of a fellow villager. The table below also lists the top itc limited competitors and elaborates itc limited market segmentation, target. Jul 04, 2019 itc limited is an indian multinational conglomerate company headquartered in kolkata, west bengal. Mar 28, 2020 itc echoupal case study pdf beginning in, itc set up a network of ict kiosks around the country, called echoupal an open meeting place in a village. An investment of rs 40,000 is needed to establish an echoupal with dialup connectivity. The itc, on implementing the echoupal sought to improve the supply distribution chain by payment method and all in all, eliminate the inefficiencies that the mandis system posed. The echoupal initiativewhereby a choupal is equipped with a computer and internet connectivityis the brainchild of a large agricultural processing company in india, the indian tobacco company itc.
The phenomenal success of echoupal is due to managerial vision, innovative business model, relevant training, execution excellence and larger development goals. The echoupal model, in contrast, has required that itc make significant investments to create and maintain its own it network in rural india and to identify and. Itcs main motivation behind creating echoupal was to generate more sales in agriculture. Jul 05, 2019 e choupal itc pdf inspired by its mission to create enduring value for the nation and its stakeholders, itc has developed an integrated rural development programme that. Lintas media arm, e choupal join to launch bharat barometer blonnet. Itc holds out mall hope for villagers the telegraph. The echoupal model has been effective in the short term.
Itc business model was to sell cigarettes and tobacco. I am greatly impressed by the role of echoupals, a fine example. In hindi an indian language spoken in most parts of northern and central india, a choupal is a village gathering place. The echoupal model, in contrast, has required that itc make significant investments to create and maintain its own it network in rural india and to identify and train a local farmer to manage each echoupal. Choupal pradarshan khet csr initiative through itc echoupal 53. Itcs unique strength in this business is the extensive backward linkages it has established with the farmers. Visit us on facebook to stay updated with the latest positive stories. Future the key success to the e choupal model lies in its scalability. One itcs managerial competence to execute a complex project and manage the costs. Future the key success to the echoupal model lies in its scalability. Egram project, the corporateled venture by itc called echoupal, the private enterprise model of drishtee, and the communityowned telecentres of the m.
Information, efficiency, and sustainability in indian. Itcs echoupal model to increase farmer revenue and its. A local farmer acting as a sanchalak coordinator runs the village echoupal, and the computer usually is located in the sanchalaks home. Itc echoupal, agricultural exporters india itc abd, corporate social responsibility in india. What connects a corporate giant, farmers and we the. The itc group which was one of indias foremost private sectors saw the need to address these inefficiencies and therefore gave birth to a system called the e choupal. Commission of india also accepts this model as an effective ict platform, even. Jan 04, 2018 an innovative model embedded with social goals, the itc e choupal empowers farmers and hopes to trigger higher productivity and income through a host of services related to knowhow, best practices, timely and relevant weather information, a transparent discovery of prices, access to quality agriinputs at competitive prices and so on. Itc echaupal contributerssaumya,kiran,musharaf,amrit,dipti,shitanshu. Inspired by its mission to create enduring value for the nation and its stakeholders, itc has developed an integrated rural development programme that fosters sustainable and inclusive growth in india. Developing a rural market ehub the case study of echoupal. Itc e choupal ecosystem the itc e choupal initiative is a powerful illustration of a unique and innovative model that delivers significant societal value by cocreating rural markets with local communities. Jul 27, 2016 echoupal model of itc rural marketing 1.
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